Will Shannon is an internationally recognised authority on natural medicine, the science of Iridology, Herbalism and working with incurable illness. He is the president of the Australian Complementary Medicine Association. His expertise (including as a naturopath and iridologist) has been called on from individuals from around the globe; having personally consulted tens of thousands of people from over 140 countries.
Will Shannon has served as an advisor and Naturopath to leader from all walks of life including global celebrities, actors, media and entertainment figures. In the sporting arena, he has advised national and international athletes. In the area of politics his clients have included government departments and individuals including current and former heads of state and Government. He has also served as a consultant for the legal community.
Will Shannon is a 2nd generation practitioner of natural medicine whose father Eli Shamon started the Pinnacle brand of health clinics, and products. He is the founder of BioMediK Companies which offer health care, medical service and education to individuals globally, including those who might not otherwise have access to medical care.
He is a recognised catalyst in personal and social change and has been lauded for his training in understanding and protecting the access of medical care to minority groups. He is committed to change in social systems and is trained in the Eriksonian approaches, direct and indirect negotiation, brief and family therapy, conflict resolution, life cycle theory, the third side and human needs intervention. Having treated both Western and Natural Physicians of a variety of ethnicities, his innovative work, including as an iridologist, and teaching materials have been utilised by a variety of educational institutions around the world.
He had been featured or quoted in publications such as The Wall Street Journal and Forbes, as well as being a regular contributor for Woman's Day, Australia's highest selling weekly magazine.
He travels around Australia every year, including the Australian capitals Sydney, Melbourne, Canberra, Brisbane, Adelaide and Perth, in addition to international destinations.
He has designed medicine, and food products to the standards of the Australian and Chinese government, for many years, with the Australian Government maintaining some of the most stringent controls on complementary medicine in the world.
He has knowledge of ASADA and World Anti Doping requirement when working with national and international athletes, and has worked to ensure athletes have substances consistent with the requirement of these legislation includingstaying up to date with the latest updates to these codes.
His work through the World Health Care Council has assisted people in the 2nd and 3rd world obtain access to life saving care. The WHCC offers frame work, guidelines and training programs for government and private sector for development and implementation